Privacy and Cookies

Your privacy is important to us. We value the trust you have placed in us, and are committed to protecting and safeguarding any personal information you give us. This document, which we update from time to time, describes how we use and process your personal information and how we use cookies. It also tells you how you can contact us if you have questions about your personal information.

apartamallorca.com offers online travel services through its own websites and mobile apps and through other online platforms such as partners’ websites and social media. The information that follows applies to all of these platforms.

Privacy

What kind of personal information does apartamallorca.com use?

When you make a reservation, you will be asked for your name, address, telephone number, email address and your preferences for your stay.

When you visit our website, even if you do not make a reservation, we may collect certain information, such as your IP address, which browser you’re using, and information about your computer’s operating system, application version, language settings and pages that have been shown to you. If you are using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details. We might also calculate and process data related to the type of apps installed on a mobile device, such as the name of the app, an app description and the category it belongs to. None of this information by itself will be able to tell us who you are, but it can still considered to be ‘personal’ information.

We may also receive information about you when you use certain social media services.

 

Why does apartamallorca.com collect and use your personal details?

  • Reservations: First and foremost, we use your personal information to complete and administer your online reservation and forward your reservation details to the accommodation you have booked.
  • Customer service: We provide full booking support and customer service and may need to respond to queries related to your reservation.
  • Guest reviews: We may use your contact information to invite you to write a guest review after your stay. This can help other travellers to choose the accommodation that suits them best.
  • Marketing activities: We also use your information for marketing activities, as permitted by law. For example:
    • When you make a reservation with us or set up a user account, we may use your contact information to send you news of similar travel-related products and services. We also send our customers regular newsletters by email. You can opt out, or unsubscribe, from marketing communications at any time.
    • Based on the information you share with us, individualised offers may be shown to you on the apartamallorca.com website, in mobile apps or on third-party websites, including social media sites.
    • When we believe that a particular offer may be of interest to you, we may decide to make contact with you by phone.
  • Other communications: There may be other times when we get in touch by email, by post, by phone or by texting you, depending on the contact information you share with us. There could be a number of reasons for this:
    • We may need to respond to and handle requests you have made.
    • If you have not finalised a reservation online, we may email you a reminder to continue with your reservation. We believe that this additional service is useful to you because it allows you to carry on with a reservation without having to search for the accommodation again or fill in all the reservation details from scratch.
    • When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with apartamallorca.com.
    • We may also send you other material related to your reservation, such as how to contact apartamallorca.com if you need assistance while you are away, or a summary of previous reservations you made through apartamallorca.com.
  • Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will be used only with your consent.
  • Fraud detection and prevention: We may use personal information for the detection and prevention of fraud and other illegal or unwanted activities.
  • Improving our services: Finally, we use personal information for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our online travel services.

 

How does apartamallorca.com use social media?

We use social media to promote our accommodation partners’ properties and to promote, improve and facilitate our own services. For example, we have integrated social media plugins into the apartamallorca.com website. So when you click on one of the buttons and register with your social media account, information is shared with your social media provider, and possibly presented on your social media profile to be shared with others in your network.

In addition to implementing these buttons, apartamallorca.com uses social media by maintaining accounts on several social media sites and by offering social apps. These social media services may allow you to share information with apartamallorca.com. When you register with a social media app, you will be told which information will be shared with apartamallorca.com. The information you choose to share with us may include the basic information that’s available in your social media profile, email address, status updates and your list of friends. This information is necessary to create a unique user experience either in the app itself or on our websites. It facilitates such things as personalising our website to suit your needs, connecting you with your friends on travel destinations and analysing and enhancing our travel-related services.

We may also enable you to sign in to apartamallorca.com services with your social media accounts. Your social media provider will be able to tell you more about how they use and process your data in such cases.

How does apartamallorca.com use guest reviews?

After your stay at any accommodation booked through us, you will be invited to submit a guest review. If you don’t want to be named on the review, it can be displayed online anonymously. By completing a guest review, you are agreeing that it can be displayed (as further described in our Terms and Conditions) on, for example, the relevant accommodation information page on our websites, in our mobile apps, in our social media accounts and in social apps, or on the website of the relevant accommodation or on our business partner’s website, to inform other travellers about the quality and services at the accommodation you stayed in.

 

Cookies

What is a cookie?

A cookie is a small amount of data that a website places on your computer.

 

Why do websites use cookies?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognised as the same user across pages. Cookies enable your browser to be recognised by the website. So cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognised when you return to a website.

 

Do all cookies do the same thing?

No, there are different types of cookies and different ways of using them. Cookies can be categorised according to their function, their lifespan and according to who places them on a website.

 

How does apartamallorca.com use cookies?

We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, our website uses the following types of cookie:

  • Analytics cookies (Google): We use these cookies to gain insight into how our visitors use the website, to find out what works and what doesn’t, to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website.

 

How long do apartamallorca.com cookies stay active?

The cookies we use have varying lifespans.

 

Does apartamallorca.com use third-party cookies?

Yes, apartamallorca.com uses the services of trusted and recognised online advertising and marketing companies. apartamallorca.com may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.

The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.

In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

 

Who has access to apartamallorca.com cookie data?

Only apartamallorca.com has access to apartamallorca.com cookies. Cookies placed by third parties can be accessed by these third parties.

 

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.

If you choose not to accept certain cookies, you may not be able to use some functions on our website. And opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.

 

Security

What security procedures does apartamallorca.com put in place to safeguard your personal information?

In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorised access and the misuse of personal information.

We use appropriate business systems and procedures to protect and safeguard the personal information you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal information on our servers. Only authorised personnel are permitted to access personal information in the course of their work.

 

Children

The services offered by apartamallorca.com are not directed at children under the age of 18. The use of any of our services is only allowed with the valid consent of a parent or a guardian. When we receive information from a child under the age of 18, we reserve the right to delete it.

Contact

How can you control the personal information you have given to apartamallorca.com?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at support@apartamallorca.com. Please write ‘Request personal information’ in the subject line of your email and include a copy of your identity card to help us prevent unauthorised individuals from accessing your personal data.

Last updated, 11 November 2013